DC Storm

DC Storm release new version with StormIQ 2.2

Veröffentlicht: 13. Feb 2007

Including Jumpless Tracking, key reporting updates and integration with MSN.

Jumpless Tracking

This allows tracking of traffic which lands on a client site without a re-direct. Data is inferred and generated where possible.
This phase consists of enabling Analytics to track PPC campaigns without any use of optimiser. The Keyword must be placed in the landing page URL which the StormAnalytics™ code will read and report on.

Reporting Updates

A number of updates to the reporting features of IQ Storm:

• Search engine spend summary report for sites with PPC campaigns
• Page path drill down report
• Cost to sales ratio (CSR) removed from site performance report
• Click through rate (CTR) added to site performance report
• Alphabetic ordering of drop down menus
• Day name and month name added to site performance report
• Performance improvements of all drill down reports
• Performance improvements of process analysis chart
• Report link removed in IQ

MSN API

MSN are deprecating their old API on the 7th of January. This ensures seamless transition for the Storm API.

Yahoo API

Yahoo are migrating their interface from an XML based interface to a new SOAP API. For continued usage this requires an interface to be written to allow Storm to continue working with Yahoo. Half the development for this is scheduled for release 2.2.