DC Storm

DC Storm release new version with StormIQ 2.1

Veröffentlicht: 02. Jan 2007

Including JavaScript free tracking, viewing data by different perspectives and setting up traffic sources.

StormLite

This is an implementation of StormIQ™ tracking without utilising custom javascript provided by Storm JS™ tracking. The client provides the information they wish to supply within an image request from their website. The implication is that tracking is limited only by the client’s ability and willingness to provide the data in the format required.

Optimiser tab restriction

Access to the Optimiser tab is restricted to users that require it, excluding users without either a subscription to Optimiser or PPC campaigns managed in IQ Storm.

 

Channel Tracking

This is an addition to the features available during the fundamental setup of site tracking. By using channels, it is possible to logically separate sections of one physical site. This is useful when traffic on one section of the site has little or nothing to do with traffic on another section of the site and it is desirable to track traffic separately: Effectively it increases the granularity of data available on traffic.

Domain Variants

A domain variant is a site closely associated but not part of the tracked site which a visitor may utilise during their visit (eg. PayPal). Without domain variants a temporary departure from the tracked site (e.g. to pay for goods at PayPal.com) would erroneously generate a new visit with an unlisted referrer upon return. Once the associated site (in this case PayPal.com) is defined as a domain variant this is no longer the case – the visit is correctly continued.

Site Performance Toggle

This provides a quick and easy tool to switch the view site summary data presented on the ‘home’ tab after login. The data can either be displayed correlated to the landing date or the visit date.

  

Traffic Source Defaults

When adding a new traffic source, the defaults for tracking day, conversion rule, costing rule, display rule are set to the values most appropriate to the type of traffic source. It is possible to customise these values after setting.

Resource Centre

The Resource Centre is central IQ Storm information repository, accessible to logged-in users via the Resource tab.
It offers an easy way for users to access information:
• Feature Descriptions
• Advice
• User Instructions
• Implementation Instructions
• Release Notes

Training Sites

Training sites and campaigns have been created to make it easier for new users to learn how to use StormIQ™ and existing users to test and learn new features.To gain access to a training account and site please contact [email protected] who will be happy to grant you access.

 

Resource Centre Enhancements

The Resource Centre is central IQ Storm information repository. These enhancements extend the its reach and its usability as a communication tool.
Further range of topics it addresses has been greatly extended covering:
• Learning Centre
• Release Notes
• DCSE Resources