DC Storm

DC Storm Release Version 2.6.2

Veröffentlicht: 07. Apr 2008

Release 2.6.2 includes two new reports and some great new updates to the system.

This minor release has some treats in store for you with two fantastic new reports which we are confident will become essential in your daily reporting analysis. As well as this we have continued to make updates to the StormIQ™ system to improve on usability and design.

Release Date: 7th April 2008 2000BST

Release 2.6.2 includes:

New Reports

Landing Performance Report

• This report allows you to look at the performance of all your traffic sources. For users familiar with Storm’s Legacy Reporting it is very similar to a ‘Site Performance Report”.

• View landing and sales detail for all of your traffic sources, including paid search data e.g. impressions, clicks, revenue.

• Pivot on Metrics – useful if you are tracking multiple actions on a site

 Cross Site Landing Performance

•  If you manage multiple sites you can now view performance data for all of you sites in the new Cross Site Landing Performance.

• Report on top level data such as sales, landings, revenue etc.

• Drilldown and compare your data across sites

• Pivot your data – making it even easier to analyse your data

 

Updates and Changes

Additional/Updated Date Ranges

• Year To Date (YTD) – See data for the year so far up to yesterday.
• Month To Today (MTT) – See how your marketing is performing so far up this month including today’s data so far.
• Month To Date (MTD) – Month to date has been updated to not include today’s data. This is so you can see how your marketing is performing so far this month, with complete search engine data e.g. impressions, clicks etc.

 

Click to Landing Var Measure

• A new measure to show the variation of landings to clicks as a percentage.

• Available in the Paid Search Performance Report

 

Reporting Display Additions - New icons have been added to help differentiate between groupings and measures

Download Centre Updates - Now automatically shows the most recent exports at the top of the Download Centre.

Data views renamed – The data views of reports have been renamed to be more meaningful.

Landing/Visit Period – The ‘Period’ in a report now specifies whether it is based on landing date or visit date.