DC Storm

Closure of Yahoo Content Match

Veröffentlicht: 15. Jan 2009

Yahoo close content match as of 31st March 2009

Yahoo are planning to close their Content Match product in Europe. The product will be switched off as of March 31st 2009. Clients are being advised to opt out of the Content Match marketplace by this date.

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DearAPI Advertiser,

As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe. The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.

Content Match will close on March 31st 2009, after which the product will no longer be supported in the European marketplaces specifically. All Advertisers should therefore opt out of the Content Match marketplace by this date. To do this via the EWS API, please refer to the following operations to 'get' which of your Campaigns' Ad Groups are currently opted into Content Match and 'update' them to opt out of Content Match accordingly with the boolean 'contentMatchON' element set to False.

Sincerely,

Yahoo! Europe Enterprise Web Services Team