DC Storm

August Newsletter

Veröffentlicht: 21. Aug 2007

In our latest and most exciting release to date, we have completely redesigned our reporting interface.

StormIQ™ 2.5

Release Date: Wednesday 5th September @ 1900 BST.

Book now for your Pre-Release Training Sessions!

Get to grips with our brand new Analytics reporting by attending a one hour online webinar absolutely free of charge.

Sessions are running on Wednesday 29th August @ 1000BST and Thursday 30th August @ 1000BST

Brand New Reporting Interface

We have reinvented the wheel! Well not quite – but it’s almost as groundbreaking! Our reporting interface has had a makeover, and not only does it look and feel spectacular, but it will make the running of reports easier and more manageable. To give you a chance to get to grips with the new interface, both old and new versions will be accessible through StormIQ™.

Key Features 

• Define your own reports: tabular and pivot tables
• Save, schedule and export reports
• Share your saved reports among other sites or a whole agency
• View data in graphical format – you define the graphs
• Define custom filters – filter by any available field
• Sort on and lock any column
• Stylish new reporting interface
  • Intuitive drag and drop report designer
  • Run multiple reports at once
  • Right click within the report data and add that field and value to the filter
• Access to predefined reports

What does this mean to you? 

• Reduce time spent on creating and running reports
• Increased availability of data available to users
• Improved usability and efficiency of running reports
• Fast, up to date access to all of your data
• No need to export to Excel to further interrogate your data. Do it onscreen and then save the report definition so that you can rerun or schedule whenever you like

Improved Tracking Integration

For both Landing and Click Tracking you can now automatically update the search engine with the correct tracking URL’s via the API (available for Google, MSN and YSM only).

What’s Landing Tracking?

Landing Tracking (formerly known as jumpless tracking) allows you to accurately track your PPC traffic without managing your PPC campaigns through StormOptimiser™ by adding additional parameters to the destination URL.

What’s Click Tracking?

Click Tracking redirects a user’s PPC click to our servers before sending it on to the destination URL. This type of tracking is used when your PPC account is managed through StormOptimiser™.

StormAnalytics™ Unravelled Training

Our new training course aims to give you practical advice and knowledge on using StormAnalytics™, helping you to get the most out of the tool. Learn how to set yourself business objectives, gain insights into your data and understand how to feed this information back into your marketing.

This new course is invaluable to marketers and data analysts. Start leveraging StormAnalytics™ data now to improve campaign performance across all of your online channels.

Click here for more information on Training