DC Storm

 

Time:	10am – 4pm
Place:	Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL
Cost:	£595 per participant
Class Size:	Max 8 participants

Who should attend?

Clients who want to gain an in depth understanding of how the StormAnalytics™ Tracking works and who will be implementing the tracking or managing the implementation process.

 

Prequisites

Delegates should have a basic understanding of html and javascript.

 

Tracking Principles

• What is a traffic source?
• Key Data Definitions
• Landing Date vs. Visit Date
• Conversion Rules
• Tracking Types

Storm JS™ tracking explained

• Site tracking tag
• Tracking a sale/action
• Tracking Funnels
• Managing Dynamic Site Content
• Channel Tracking
• Cross Domain Tracking and Domain Variants

How is PPC Tracked?

•  Setting up a search engine using Optimiser

• Tracking Parameters

How to Track Other Traffic Sources

• Where to configure your traffic sources
• How to configure your traffic sources
• Natural Search
• Direct
• Affiliate
• Banner
• Comparison Sites

Advanced JS™ Tracking

• Tracking a click event

Information on Tracking

• Where to locate information on Tracking

Training Approach

Our interactive learning approach allows you to get the most out of your training session. By taking a more hands-on approach we believe people learn more efficiently and gives you a much more enjoyable learning experience!

Each module is structured as follows:

• Explanation of key theories and definitions within module.
• Demonstration in StormIQ™ - Showing you all aspects of the section and how to carry out key tasks.
• Practical exercise – A 15 minute structured exercise to enable you to carry out tasks you are likely to encounter when using StormIQ™.
• Test – A 5 minute practice test to assess your knowledge of the module.

For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.

Contact us for more information or to book a course