Who should attend?
Clients who want to gain a good understanding of the full functionality of StormAnalytics™ and want to understand what data they will want to analyse.
Prerequisites
Delegates should be using StormAnalytics™ and ideally have a site set up within the system that is collecting data. Delegates who are not yet collecting data are welcome to attend and will be provided with a site to analyse through out the day.
How will I benefit?
- Gain a good understanding of all functionality available with StormAnalytics™.
- Empower you with knowledge and understanding to set up and run your own reports.
- Gain confidence in understanding what to analyse in order to action your data.
Itinerary
10am- Coffee and Introductions 10.15am – Training Commences
Reporting Functionality & Usability
- Introduction to Home Page
- Introduction to Menu Structure
Running a Report
- Getting Started – How to run a report
- Adding/Removing Groupings & Measures
Data Views - Different perspectives on your data
- Sales Action Reporting
- Paid Search Performance Reporting
- Visit Performance Reporting
- Page Detail Reporting
- Landing Performance Reporting
- Cross Site Landing Performance
- Funnel Reporting
Key Data Definitions
- Landing/Visit Date Perspective
- Conversion Rules
- Top Level Groupings
- Paid Search Groupings
- Traffic Sources
- Users
- Sales, Actions & Conversions
Filters
- Filter your data to drilldown into your reporting or exclude aspects of your data
- Applying/Removing Filters
- Applying multiple Filters
Navigation
- Locking Columns
- Ordering Columns
- Resizing Columns
- Refreshing the menu
- Shrinking menu/designer
- Multi-tabbed Reporting
Pivot Reporting
- Turning row values into column headers
- Why pivot reporting is a must!
User Lifecycle
- Drilldown to the user level and see how they are navigating around your site
System Reports
- Existing Reports set up by Data View
- Customise System Reports by adding/editing groupings and measures
Saving Reports
- My Reports – Reports accessible only by you
- Site Reports – Share your reports with users who have access to a specific site
- Agency Reports – Share your reports with anyone in your agency
Scheduling Reports
- Schedule reports to run and be delivered to either the Download Centre or email addresses.
- Schedule multiple reports/funnels
- Choose the format of your reports (Excel, Multi sheet Excel, CSV, TSV or XML)
Analysing Your Data
- Identifying Actionable KPIs
- Useful KPIs to analyse
- Example KPIs for different types of sites
Interpreting Your Data
- How to get the most out of your data
- Segmentation
- Context
- Trends
- Useful reports – suggested reports to get you started
Tracking PPC
- Setting up PPC campaigns
- Importing Campaign Settings
- Updating Destination URLs – pushing out tracking parameters
Setting up Traffic Sources
- Tracking banners email campaigns, affiliates etc
- Adding tracking parameters to destination URLs
Training Approach
Our interactive learning approach allows you to get the most out of your training session. By taking a more hands on approach we believe people learn more efficiently and receive a much more enjoyable learning experience!
Throughout the training we encourage you to bring back the learning experience to your own website or company, and include individual and team exercises as well as case studies throughout the session to make the training more relevant and applicable to you.
For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day.
Contact us for more information or
Check available course dates
