DC Storm

StormAnalytics

Features in detail

Data Views

Take a different view. StormAnalytics™ gives you multiple data perspectives depending on what is important to you. Look at the ‘site visit date’ to analyse how much money you made today and where it came from: Who arrived today? What did they do? Switch to ‘landing date’ reports to see where the trail started. What marketing is working and what marketing is influencing your sales – a subtle difference but massively important! Switching data perspectives is easy in StormAnalytics™ . Making smart campaign decisions has never been made more simple.

User behaviour analysis

What are users doing on your site? How long are they staying? Which pages are users viewing? StormAnalytics™ gives you this vital information to improve areas of your site, drive up performance and increase ROI.

Click through to sale tracking

Whatever the source, we can track it all through one interface from the user’s first click through to a full shopping basket.

Geo Analyser

The world is your oyster with our Geo Analyser. Find out who's been visiting you from home and around the world.

Click Fraud Analyser

Identify Click Fraud to eliminate unwarranted costs and submit claims to the search engines for fraudulent traffic!

Referrer Analysis

Find out who is directing traffic to your site and use the information to build relationships with referrers who really matter to you and your success.

Goal/process tracking

Tracking your sales or a sign-up process step by step is easy with StormAnalytics™. Identify user abandonment at specific steps and take the necessary measures to resolve the issues.

Unique JavaScript library created for each site

Facilitates the use of custom rules applicable to distinct traffic sources designed specifically for your site.

Configurable to track:

• PPC only
• Natural Search Only
• Full Web Analytics

All sources: one interface

Whether you're receiving traffic courtesy of Email Campaigns, Banner Ads or Affiliates, you can track, analyse and report all from one user-interface.

Cookie lengths of different types of traffic can be individually configured

You set how long you want the expiry of cookies for each of your traffic sources (banner, affiliates, search etc). This is completely configurable on a site by site basis.

De-duping of media types at source

Confused over the true value of your sales and conversions across different media types? Our de-duping process attributes conversions to one source only, saving you the time and effort of trawling through multiple reports to identify duplicates.

Conversion rules can be applied to different traffic sources. E.g. if a user clicks "Banner A" first and then "Banner B" then converts on "Banner A"

Rules include:

• If First - if the user first clicked on this ad then attribute sale to this traffic source
• If Last - if the user last clicked on this ad then attribute sale to this traffic source
• If Cookied – if the user has ever clicked on this ad and there is a valid cookie then attribute sale to this traffic source

Graphical user interface

Are numb3r5 confusing you? See at a glance how your site or campaign is performing in graphical form. Set up your own customisable dashboard to display the information that really matters to you.

Export data to excel

Do you want to manipulate and drill down into your data further? Export your data to Excel in one click.

Custom reports

What data is crucial to the success of your site or campaign? Define your own custom reports and report templates, schedule them to run at specific times and have them emailed to your Inbox.

 

Download a StormAnalytics™ PDF information sheet