DC Storm

Newsletter, Issue 1

Veröffentlicht: 30. Apr 2009

This week we have released four pieces of new functionality including the highly anticipated Custom Tracking Parameters.

Tracking Enhancements: Custom Tracking Parameters

Custom Tracking Parameters allow you to analyse sub sections of your website. Common examples of how you could use this functionality are navigation breadcrumbs, sub areas or categories within a website or hierarchies. For example an ecommerce website selling a range of products may want to know how many users have accessed a specific subsection of a menu such as ‘Electronics’. Within the Electronics category they may also want to know how many users have accessed a sub section such as ‘Televisions’ or ‘Mp3 Players’. This can help you further identify and analyse patterns and general user behaviours on your website.


Quick Storm Excel Templates

Quick Storm Excel Templates makes creating Excel Templates a much faster process. Creating an Excel Template can be time consuming. Quick Storm Excel Templates automatically formats the headers, footers, start and end date, and filters for you. It also prefixes your scheduled report with ‘template’ and adds a default template to the Excel Template. This means you can easily add other reports to your schedule later on.


Quick Add Report to Schedule

Quickly add reports to an existing schedule rather than to open and edit the schedule. This gives you the flexibility add reports to schedules in a variety of ways.


Auto Manage New Campaigns

Auto Managing New Campaigns allows more automation and less reliance on account managers to ensure changes or additions at the search engine are reflected in Storm. This means new campaigns are automatically identified and synchronised into Storm and keywords are automatically tagged.

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