A one day web analytics training course
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Time:
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10am – 4.30pm
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Place:
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Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL
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Cost:
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£259 per participant £345 per participant
!! SPECIAL OFFER !! 25% discount for all bookings placed before 30st April 2008
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Class Size:
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Max 8 participants
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Download Web Analytics Training Overview PDF
Who should attend?
Website owners or marketers who want to gain an insight into the world of web analytics and start using web analytics to drive marketing decisions.
Prerequisites
None.
How will I benefit?
- Understand what web analytics is.
- Fully appreciate what web analytics can do for your online-marketing.
- Be able to determine what you want to get out of your analytics solution.
- Understand what data will lead you to improve your site and online marketing successes.
- Learn how to action the insights you take from your analytics data.
Itinerary
10am- Coffee and Introductions 10.15am – Training Commences
What is Web Analytics?
- Industry definitions
- What web analytics is not
- What web analytics is!
- The importance of you the analyst
Think before you act!
- Asking yourself the right questions
- Setting business objectives
Pre-implementation Health Check
- Taking a walk in your customer’s shoes – the implication of site usability
- Identifying weak areas and hot spots
- The importance of qualitative data – surveys/site feedback
Importance of Correct Tracking Implementation
- Setting up a testing period and timeline
- Ensuring new pages/site versions are tagged
- What we can do and how we can help
11.30am: Tea Break
Analysing your data – What is useful?
- Identifying crucial KPI’s
- Understanding your customer behaviour
- Focusing on actionable metrics
- Gaining insight and making recommendations
Interpreting your data- what does it mean?
- Context, context, context!
- The importance of segmentation and points of comparison
- Setting benchmarks and goals
1pm – 2pm: Break for Lunch
(N.B. Lunch is not provided but there are some excellent eating establishments near the conference rooms)
Running Reports
- Using StormAnalytics™
- Available data/measures/KPIs
Actionable Insights
- The DMAIC (Define, Measure, Analyse, Improve and Control) model
- Understanding and implementing a continuous cycle of improvement
3.15pm: Tea Break
Case Study
- Allthingsgreen.net – ecommerce site
- Applying your knowledge to a real website with real business objectives
Your plan of action
- Setting personal objectives
- Opportunity for discussion
4.30pm – Finish
Training approach
Our interactive learning approach allows you to get the most out of your training session. By taking a more hands on approach we believe people learn more efficiently and receive a much more enjoyable learning experience!
Throughout the training we encourage you to bring back the learning experience to your own website or company, and include individual and team exercises as well as case studies throughout the session to make the training more relevant and applicable to you.
For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.
Contact us for more information or
Check available course dates
