SEO Unravelled: An Introduction to Search Engine Optimisation
A one day search engine optimisation training course
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Time:
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10am – 4.30pm
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Place:
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Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL
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Cost:
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£259 per participant £345 per participant
!! SPECIAL OFFER !! 25% discount for all bookings placed before 30st April 2008
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Class Size:
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Max 8 participants
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Download Search Engine Optimisation Training Overview PDF
Who should attend?
Beginners to SEO or people with only a basic understanding who want to maximise their knowledge in order to improve the ranking of their site at the search engines. Marketing professionals who want to project manage their out-of-house consultants will also benefit from this course.
Prerequisites
Delegates should have a basic understanding of search engines and how web sites are structured.
How will I benefit?
- Gain a good understanding of what SEO can do for your website.
- Take away practical tips on SEO so that you can instantly start making changes to your site to improve your ranking at the search engines and the quality of your traffic.
- Equip you with the knowledge to implement a good SEO strategy and to avoid black hat tricks.
Itinerary
10am- Coffee and Introductions 10.15am – Training Commences
What is SEO?
What is the importance of SEO and what does it matter to you?
How do search engines work?
- How do they crawl and index your site? What affects rankings at the search engine?
11.30am: Tea Break
Black hat tricks in SEO – What to avoid!
- Keyword Stuffing
- Cloaking
- Doorway/Throwaway/Mirror Sites
- Invisible Text
- Link Spamming
- Comment Spamming
Research and Planning
- Understanding your company’s online business strategy
- Researching your market, your customers and your competitors
- Keyword research
Identifying potential keywords
- Tools and Services Utilising PPC Campaigns
1pm – 2pm: Break for Lunch
(N.B. Lunch is not provided but there are some excellent eating establishments near the conference rooms)
Website Content
- Keywords
- Page titles
- Headings
- Meta tags
- Title Tag
- Description Tag
- Keyword Tag
Site design and construction
- Page Layout
- Internal and backward linking
- URLs
- Sitemaps
Links from external websites
3.15pm: Tea Break
Building an online community
- Blogs
- RSS Feeds
- Press Releases
- Maximising existing links
Analysis
- Using Web Analytics to monitor the effectiveness of SEO
- Free Tools
- Paid for Tools
- What to look for
4.30pm – Finish
Training Approach
Our interactive learning approach allows you to get the most out of your training session. By taking a more hands on approach we believe people learn more efficiently and receive a much more enjoyable learning experience!
Throughout the training we encourage you to bring back the learning experience to your own website or company, and include individual and team exercises as well as case studies throughout the session to make the training more relevant and applicable to you.
For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.
Contact us for more information or
Check available dates
