Who should attend?
An interest in how online marketing can help achieve their business goals.
Prerequisites
Delegates should have a basic understanding of marketing. They may be running website and are keen to squeeze more out of their marketing budgets. Pre-course reading material is supplied.
How will I benefit?
- Understand the various online-marketing channels.
- Gain knowledge to create an integrated online-marketing strategy.
- Be able to determine what you want to get out of your online-marketing.
Itinerary
10am- Coffee and Introductions 10.15am – Training Commences
Online Marketing Overview
- What is online marketing?
- How can it help your website?
Search Engine Marketing
- How do users interact with search engines?
- PPC vs. SEO
- What is SEO?
- What is PPC?
- How to get the most out of search engine marketing
11.30am: Tea Break
Email Marketing
- Why use email?
- Writing content
- Getting your email list
- HTML and email marketing
Banner Advertising
- Banner types
- Banner designs
- Choosing sites to advertise on
Affiliate Marketing
- Identifying potential affiliates
- Affiliate Network Providers
- Managing an affiliate campaign
1pm – 2pm: Break for Lunch
(N.B. Lunch is not provided but there are some excellent eating establishments near the conference rooms)
Mobile Marketing
- How can mobile marketing benefit you?
- Where mobile marketing could fit into your marketing strategy
- Key benefits
Online PR
- Brand awareness
- Creating online buzz
- Forums and blogs
3.15pm: Tea Break
Web 2.0
- What is Web 2.0?
- How can it benefit your online marketing strategy
Measuring your Online Marketing
- What web analytics is
- How it can maximise your online marketing
- What information is available
4.30pm – Finish
Training Approach
Our interactive learning approach allows you to get the most out of your training session. By taking a more hands on approach we believe people learn more efficiently and receive a much more enjoyable learning experience!
Throughout the training we encourage you to bring back the learning experience to your own website or company, and include individual and team exercises as well as case studies throughout the session to make the training more relevant and applicable to you.
For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.
Contact us for more information or
Check available course dates
