A one day paid search training course
|
Time:
|
10am – 4.30pm
|
|
Place:
|
Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL
|
|
Cost:
|
£259 per participant £345 per participant
!! SPECIAL OFFER !! 25% discount for all bookings placed before 30st April 2008
|
|
Class Size:
|
Max 8 participants
|
Download Paid Search Training Overview PDF
Who should attend?
Website owners or marketers who are looking at advancing their online marketing by either starting to use paid search marketing or are keen to improve the performance of their current campaigns.
Prerequisites
Delegates should have a basic understanding of marketing. They may be running website and are keen to squeeze more out of their marketing budgets. Pre-course reading material is supplied.
How will I benefit?
- Gain a good understanding of what PPC is and how it can improve your marketing.
- Learn how to plan and structure a successful PPC campaign.
- Gain practical advice on managing PPC.
Itinerary
10am- Coffee and Introductions 10.15am – Training Commences
Why advertise using PPC?
- What is PPC?
- How can it benefit you?
Planning and Structuring a PPC Campaigns
- Setting objectives and expectations
- Web analytics – what it can do for you
11.30am: Tea Break
Selecting Keywords
- Researching potential keywords
- Identifying your target audience
- Ensuring you choose the best performing and cost effective keywords
How to set up a PPC Campaign
- Setting a PPC campaign at all the major engines Google Adwords, Yahoo! Search Marketing and MSN AdCentre.
- Step by step instructions
1pm – 2pm: Break for Lunch
(N.B. Lunch is not provided but there are some excellent eating establishments near the conference rooms)
Setting Bid Prices and Budgeting
- Deciding on the right budget
- Getting the best from your budget
- Understanding bid prices and what will work for you
3.15pm: Tea Break
Writing Copy
- Learn how to write compelling and engaging copy for your ads
Targeted Landing Pages
- Choosing relevant and engaging landing pages
4.30pm – Finish
Training Approach
Our interactive learning approach allows you to get the most out of your training session. By taking a more hands on approach we believe people learn more efficiently and receive a much more enjoyable learning experience!
Throughout the training we encourage you to bring back the learning experience to your own website or company, and include individual and team exercises as well as case studies throughout the session to make the training more relevant and applicable to you.
For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.
Contact us for more information or
Check available course dates
